Google Ads management for a flat fee, printed on the page.
Flat fee, never a %No setup feeYou own the account
Most agencies take 10% to 30% of whatever you spend, so the better your month goes the more they charge. We take a flat monthly fee you can read right here, and your ad budget goes straight to Google and Meta, untouched.
A flat published fee, tracking wired before launch, the searches that actually buy, and a report you can read. The three plans below say how much of each you get, and which one adds the rest.
001
💰
The fee
A flat fee you can read. Never a cut of your spend.
$399, $799 or $1,299 a month, printed on this page. Nothing to set up.
The industry charges 12% to 30% of ad spend, so a good month costs you more.
Your ad budget goes straight to Google and Meta. We never touch it or mark it up.
002
🔮
Tracking first
Tracking goes in before a penny is spent.
Conversions defined and tested first, so we are optimising to jobs, not clicks.
Calls, forms and WhatsApp taps all counted, not just the ones a form catches.
If the tracking cannot be trusted, we fix that before we launch anything.
003
🔍
Search intent
We buy the searches that are ready to call you.
Keyword research first: what a buyer types, not what a browser types.
A negative keyword list from day one, so you stop paying for the wrong clicks.
Search terms reviewed every week and the waste cut out.
004
🎯
Landing
The click has somewhere worth landing.
We check where the ad sends people before we raise the budget.
One clear action per page, matched to the ad that sent them.
We build the page too, if the one you have is what is losing the click.
005
📱
Both platforms
Google finds demand. Meta creates it.
Search for people already looking, Meta for people who do not know you yet.
One place to see both, so you can tell which one actually paid.
Creative and copy written for the platform, not the same post twice.
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📊
Reporting
A report you can read without a translator.
What you spent, what came back, and what we changed. In plain English.
Every lead tagged to the campaign, the ad and the search that produced it.
You keep the account, the history and the data. Always.
No contract, cancel any monthYou own the account and the dataThe price is on this pageNo setup fee
How we run your ads, step by step
Five steps. Nothing goes live until the tracking proves it can be measured.
Three plans. Three prices. No percentage of your spend.
Pick by how much you spend and how many platforms you want running. Each plan says what it adds and what it does not. Your ad budget is separate and goes straight to Google and Meta.
Starter
For a business putting real money into ads for the first time, on the platform that fits it best.
Retargeting across both platforms, so the near-misses come back
Shopping or Performance Max where you have products to sell
Campaigns split by location or service, not one bucket
Landing
A landing page built for the campaign, not just advised on
Management
Weekly reporting and a call whenever you want one
Competitor ad monitoring, so you know when one of them moves
Not included
Ad spend above $15,000 a month. We talk before the next invoice, never after
Photography and video for the creative, quoted before we shoot
Your ad budget, which you pay Google or Meta directly
No setup fee, no contract, 30 days' notice. The plan covers the ad spend it names; past that we talk before the next invoice, never after. You own the ad account and every bit of its history.
What Google Ads management costs
The same work, three ways to pay for it. Ours is the only one you can price without booking a call, and the only one that does not grow when your spend does.
Google Ads and PPC management pricing: 77 Media against the published market rates
Who runs it
Monthly fee
How it is charged
Setup
77 Mediathe fee is on this page
$399 to $1,299
Flat, published
$0
A typical PPC agencyquote on request
$1,000 to $3,000
10% to 20% of your ad spend
often charged
An agency that publishestiers on its own site
$500 to $1,400
Flat tiers
$300
Market rates read September 2026 from WebFX, which publishes 10% to 20% of ad spend or $1,000 to $3,000 a month, and LYFE Marketing, which publishes $500, $800 and $1,400 tiers plus a $300 setup fee and puts the agency norm at 12% to 30% of ad spend. Rates move. If you find one out of date, tell us and we will correct it.
Loved by the owners we work for
Happy clients
Real Boston owners. Real businesses we work for, month after month.
“Our old site was slow and buried the quote button. They rebuilt it, wired up the tracking, and now I can see where a job actually came from. I message Nitin direct and it gets fixed the same day.”
BA
The Boston Artistry
Beauty studio · Boston, MA
5.0
“We used to post whenever somebody remembered. Now it goes out every week without me thinking about it, and bookings come in from Instagram instead of word of mouth alone.”
LC
Lamour Clinic
Medical clinic · Boston, MA
5.0
“We were invisible when people nearby searched for us. They cleaned up the Google listing, got the reviews answered, and the phone started ringing from the map.”
KP
Kumar Jee Photography
Photography · Boston, MA
5.0
“No account manager, no slide deck. I talk to the person doing the work. For a business my size that is the whole difference.”
DF
The Desai Foundation
Nonprofit · Boston, MA
5.0
“We are a nonprofit, so every dollar has to earn its place. They treat our budget like their own, the work ships on time, and the reporting is plain enough to hand straight to our board.”
Questions people actually ask
Tap a question. Anything we have not covered, ask on the call.
Ours is $399, $799 or $1,299 a month, printed on this page. Most agencies charge 10% to 30% of whatever you spend, or a $1,000 to $3,000 monthly retainer, and almost none of them publish the number before you get on a call.
No. The fee is flat and it is on this page. Your ad budget goes straight to Google and Meta from your own card, and we never touch it or mark it up. A percentage means the better your month goes, the more your agency charges you.
Enough to get data before you judge it. For most Boston trades and clinics that is $1,000 to $2,000 a month to start. We will tell you on the call if your market needs more than you want to spend, rather than taking the fee and hoping.
No. Agencies commonly charge $300 or more to build the account. We build it, wire the tracking and write the first campaigns inside the monthly fee.
You do, from the first day. It is built in your name, the history stays yours, and if you leave you keep all of it. We do not run clients inside our own account, which is how some agencies keep you.
You stop. Month to month, 30 days' notice, no exit fee and nothing held back. We keep clients by making the phone ring, not by locking the door.
Yes, and from Growth up we run both together. Google catches people already looking for what you sell. Meta puts you in front of people who do not know you yet. Run alone, each one does half a job.
Leads usually inside the first two weeks, because search ads reach people who are already looking. The first month is mostly about cutting waste: the searches that were never going to buy. Month two is where the cost per lead really moves.
Then we will say so instead of spending your budget on it. A click has to land somewhere worth landing. We build websites too, from $499, and we would rather fix that first than sell you traffic that bounces.
No. There is no contract and no minimum term on any plan. You can stop any month with 30 days' notice.
Book the call. Leave with a plan.
We can help
Thirty minutes. No slide deck, no pressure. Tell us what is not working and we will tell you what we would do about it, whether you hire us or not. Ready to skip it? Name the package in the message and we will send the questionnaire and your start date.
