Branding, search optimisation, local SEO, tracking, speed and AI readiness are the job here, not line items sold on top once the site is done. The three packages below say exactly how much of each one you get, and which tier adds the rest.
001
🎨
Branding
Your brand, built in. Not bolted on after.
A colour palette and font pairing picked for your trade, not a template's defaults.
Your logo placed properly, or a clean wordmark made for you if you have none.
Launch graphics for Instagram, Facebook and LinkedIn, sized and ready to post.
002
🔍
SEO
Search optimisation on every single page.
Keyword research first, then one target phrase per page, written into the copy.
Titles, descriptions, headings, schema, sitemap and robots, all done properly.
Every image compressed, renamed and given alt text, so the page is fast and readable.
003
📍
Local SEO
You show up on the map, not just in the list.
Google Business Profile set up or cleaned up: categories, services, hours, photos.
Your reviews pulled onto the site, inside Google’s rules.
Local schema so Google knows exactly where you work and what you do.
004
📊
Tracking
Every enquiry tagged to where it came from.
Google Analytics 4 wired up, with each form counted as a lead, not just a visit.
Google Ads and Meta tracking ready to switch on the day you start spending.
Calls, WhatsApp taps and button clicks measured, not guessed at.
005
⚡
Speed
Fast on a phone, on a bad signal.
Designed at 375 pixels first, then widened out to the desktop.
Hand coded and kept light, then measured. We show you the number.
No page builder bloat, because a slow page loses the visitor before a word is read.
006
🤖
AI search
Written so ChatGPT can recommend you.
Structured so AI assistants can read what you sell and who you sell it to.
The crawler files that let them quote you, not just your competitors.
Questions answered on the page in the words people actually search.
You own all of it outrightNo contract, cancel any monthEvery login handed to youNo exit fee, ever
How your website gets built, step by step
Five steps. You always know which one you are on.
Three packages. Three prices. No quote call.
Pick by how many pages you need. Each one says what it adds and what it does not, so moving up buys something you can name. Need more than twelve pages? We quote it before anything is built, never after. These are one-off website builds; the monthly marketing plans share the same three names.
Foundation
One page that does one job: make the phone ring. For a trade, a single service, or anyone whose site is a Facebook page today.
A colour palette and font pairing chosen for your trade
Your logo placed properly, or a clean wordmark made if you have none
Three launch graphics, sized for Instagram, Facebook and LinkedIn
SEO
Keyword research, then a page per service written around its own phrase
Old links redirected, so you keep the rankings you already have
Local SEO
Google Business Profile set up or cleaned up: categories, services, hours, photos
Your reviews on the page, inside Google’s rules, with local schema
Build
Newsletter sign-up wired into your email tool
Tracking
Conversion tracking on every form, and Google Ads and Meta tracking ready to switch on
Not included
The full brand kit: secondary logo and submark, which are Business
Competitive analysis and the keyword map, which are Business
Location and service area pages, which are Business
A booking, quote or payment flow, which is Business
Business
Twelve pages for a business with depth: several services, more than one location, or something the visitor books, prices or configures before they call.
A full kit: main logo, secondary logo, submark, palette and font pairings
Six launch graphics and a launch email to your list
SEO
Competitive analysis against up to three rivals, with the gaps written into your pages
A keyword map across all twelve pages, plus a technical review of what holds you back
Local SEO
Location and service area pages, so you show up in more than one town
Build
A booking, quote or payment flow wired into whatever you already use
A blog or news section, set up and ready to publish into
Tracking
Full attribution: every form, call and click tagged to its source
Not included
Photography and video. We can shoot it for you, quoted before we start
Your ad budget, which you pay Google or Meta directly
Half books your start date. Half the day it goes live. Upkeep starts the month after launch and stops any month you say so.
Monthly upkeep
Hosting, security, backups, your edits and the SEO work that keeps the site climbing rather than drifting. No minimum term. You own the site the whole time and can take it back on any day.
$49/month
One page site
2 edits a month
Hosting, SSL and daily backups
Security patching and uptime watch
SEO kept healthy: broken links, redirects and the sitemap resubmitted
Analytics kept working and reporting
$99/month
Five page site
5 edits a month
Everything in the $49 plan
On-page SEO tune-ups: titles, descriptions and alt text
Your Google Business Profile kept current
A monthly report in plain English
$199/month
Full build
Unlimited edits
Everything in the $99 plan
Full SEO upkeep: keyword tracking, content updates, technical fixes
Competitor watch, so you know when one of them moves
A reply the same business day
Bigger than an edit? A new page, a new feature, a section rebuilt: we quote it first. Nothing reaches your invoice without you seeing the number.
What a website costs in Boston
The same job, three ways to buy it. Ours is the only one you can price without booking a call.
Website design and maintenance pricing in Boston, 77 Media against the usual market rates
Who builds it
Build
Monthly
Live in
77 Mediathe price is on this page
$499 to $2,499
$49 to $199
2 days to 2 weeks
A Boston agencyquote on request
$5,000 to $20,000
$100 to $300
6 to 8 weeks
A Boston freelancerquote on request
$2,500 to $7,500
$100 to $175 an hour
4 to 8 weeks
Market ranges from a 2026 Boston rate survey and from the Massachusetts studios that do publish their rates, read September 2026. Ranges move. If you find one out of date, tell us and we will correct it.
Loved by the owners we build for
Happy clients
Real Boston owners. Real sites we built and still run today.
“Our old site was slow and buried the quote button. They rebuilt it, wired up the tracking, and now I can see where a job actually came from. I message Nitin direct and it gets fixed the same day.”
BA
The Boston Artistry
Beauty studio · Boston, MA
5.0
“We used to post whenever somebody remembered. Now it goes out every week without me thinking about it, and bookings come in from Instagram instead of word of mouth alone.”
LC
Lamour Clinic
Medical clinic · Boston, MA
5.0
“We were invisible when people nearby searched for us. They cleaned up the Google listing, got the reviews answered, and the phone started ringing from the map.”
KP
Kumar Jee Photography
Photography · Boston, MA
5.0
“No account manager, no slide deck. I talk to the person doing the work. For a business my size that is the whole difference.”
DF
The Desai Foundation
Nonprofit · Boston, MA
5.0
“We are a nonprofit, so every dollar has to earn its place. They treat our budget like their own, the work ships on time, and the reporting is plain enough to hand straight to our board.”
Questions people actually ask
Tap a question. Anything we have not covered, ask on the call.
Ours are $499, $999 and $2,499, printed on this page. A Boston agency runs $5,000 to $20,000 and a freelancer $2,500 to $7,500. We would rather build ten sites this month than argue about one quote.
The $499 one-page build, yes, as long as your form and photos are in before we start. Five pages take a week, twelve take two. The build was never the slow part. Waiting on content is.
A short questionnaire and your photos, both due before your start date. Bullet points are fine. We turn them into the words on the page. No photos worth using? We can shoot them for you, quoted separately.
Yes. The design, the code, the content, the domain and the analytics history, all yours from the day it launches. We hold the hosting only while we are looking after the site, and we hand it over whenever you ask.
We move the site onto hosting in your own name and hand you every login. No exit fee, no notice period, nothing held back. There is no minimum term and there never has been.
Not if the old links are redirected and the titles and structure carry over. Ranking loss after a rebuild is nearly always a redirect problem, not a design one, and mapping those redirects is part of the Growth and Business builds, which is where a rebuild of an existing site starts.
$49, $99 or $199 a month, depending on how many edits you want and whether you want on-page SEO upkeep included. Boston studios that publish a figure at all start at $130 a month and run past $1,500.
It covers hosting, SSL, daily backups, security patching, uptime monitoring and a set number of edits each month. Ours start at $49. You do not have to take one. If you do not, we hand you the finished site on launch day and you arrange your own hosting.
We build from a system we already own instead of starting from nothing every time, you write the first draft of your own words, and we would rather earn on the upkeep for years than on one large invoice. It is a volume decision, not a quality one.
Half to book your start date, half the day the site goes live. Upkeep starts the month after launch and you can stop it any month.
Book the call. Leave with a plan.
We can help
Thirty minutes. No slide deck, no pressure. Tell us what is not working and we will tell you what we would do about it, whether you hire us or not. Ready to skip it? Name the package in the message and we will send the questionnaire and your start date.
