77 Media · Guides · Free marketing audit
The free marketing audit we run for Boston small businesses, and what it checks.
An hour with us, one to one, through your brand, website, ads and Google listing, plus a scan of who you are up against. It usually costs $299 and is free right now.
The 7 things we check
Every small business digital marketing audit we run covers the same seven parts, in this order.
Speed on a phone, whether your phone number and booking button show on the first screen, and whether each service has its own page.
Category, services, hours and photos, and whether your name, phone and address match your website exactly.
How many you have, how recent the newest is, your average, and whether each one got a reply.
If you run Google or Meta ads: what you spend, which searches you pay for, and whether calls and forms are tracked.
Whether you have a customer list, whether your domain is set up to reach the inbox (SPF, DKIM and DMARC), and when you last sent.
Which platforms your customers use, how often you post, and whether anyone answers comments and messages.
Whether your photos and video show your real work, your team and your place.
What you get back, and when
You book a time, and we reply within one business day with times that work. On the call we go through the seven checks with you, show you who you are up against and what is working for them, and tell you what we would do about it, whether you hire us or not.
If none of our plans fits, we will say so and point you somewhere better.
How to run the first three checks yourself
Ten minutes, a phone and your own Google account are enough.
- Open your website on your phone
Turn off Wi-Fi and load it on mobile data. Can you see what you do, where, and a button to call within the first screen?
- Search your business on Google Maps
Is the category right, are the hours right, and do the phone number and address match your website, letter for letter?
- Read your last ten Google reviews
Count how many got a reply, and how many weeks have passed since the newest one.
Book the free audit
Use the form below and put your website address and business name in the message. For the prices before you call, read what marketing costs a Boston small business.
Questions about the free audit
Tap a question. Anything we have not covered, ask on the call.
Yes. It usually costs $299 and is free right now. No card, and no obligation to hire us.
An hour, one to one with us.
Your website address and your business name as it shows on Google. That is enough to start.
We work mostly with businesses in Boston, Quincy and the South Shore, but the seven checks apply to any small business.
Book a free 30-minute call
Thirty minutes. No slide deck, no pressure. Tell us what is not working and we will tell you what we would do about it, whether you hire us or not. Ready to skip it? Name the plan in the message and we will send the first questions and a start date.
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