77 Media · Guides · What marketing costs
What marketing costs a Boston small business in 2026.
Most marketing firms ask you to book a call before they name a price. Here are all eighteen of ours, beside the market rates we could find a published source for.
A Boston small business pays 77 Media from $249 to $3,499 a month. Single services run $249 a month for email, $349 for local SEO and $499 for ads or social, each in three sizes. A website is $499, $999 or $2,499 once. Plans that bundle several services are $699, $1,599 and $3,499 a month. Ad budget and email platform fees are extra. No setup fee, no contract.
All 15 prices in one place
Website upkeep after launch is $49, $99 or $199 a month. The monthly plans that bundle several services are $699, $1,599 and $3,499 a month, on the homepage. No setup fee and no contract on any of them.
Google and Meta ads: $499, $999 or $1,999 a month
A flat $499, $999 or $1,999 a month, covering up to $2,000, $6,000 or $15,000 a month of ad spend. See the Google and Meta ads page.
WebFX publishes 10% to 20% of ad spend or $1,000 to $3,000 a month; LYFE Marketing publishes $500, $800 and $1,400 tiers plus a $300 setup fee (read September 2026).
How much to spend on Google Ads itself: for most Boston trades and clinics we suggest $1,000 to $2,000 a month to start, paid to Google directly. A roofing crew we took over was spending $2,000 a month on untracked ads before we fixed the tracking.
Local SEO: $349, $699 or $1,199 a month
$349, $699 or $1,199 a month, by how many towns you need to show up in. See the Local SEO page.
WebFX publishes a $500 to $3,000 monthly average, and consultants at $75 to over $200 an hour (read September 2026).
Social media: $499, $999 or $1,999 a month
$499, $999 or $1,999 a month for 8, 14 or 24 posts. See the social media page.
WebFX publishes $500 to $5,000 a month, often per platform, with content at $40 to $150 a post and freelancers at $35 to $150 an hour (read September 2026).
Email marketing: $249, $499 or $899 a month
$249, $499 or $899 a month for 1, 4 or 8 campaigns, with your email platform fee paid directly. See the email marketing page.
WebFX reports outsourced email marketing at $51 to $500 a month, and in-house on a paid platform at $751 to $1,000 (read September 2026).
Websites: $499, $999 or $2,499, then $49 to $199 a month
$499 for one page, $999 for up to five, $2,499 for up to twelve, then upkeep at $49, $99 or $199 a month if you want it. See the website page.
Boston design studios that quote on request run $5,000 to $20,000 and freelancers $2,500 to $7,500, from a 2026 Boston rate survey and the Massachusetts studios that publish their rates (read September 2026).
What a fast site is worth: a contractor's new site doubled its enquiries from the same traffic.
What is included and what is extra
The work itself, the reporting, and replies within one business day. No setup fee, no contract, 30 days' notice to stop.
Your ad budget to Google and Meta, and your email platform fee. We never mark either up or take a percentage.
Shoot days beyond your plan, travel beyond Greater Boston, and pages beyond your package's count.
Which plan to start with
If you have never paid for marketing, start with Foundation at $699 a month: one social platform with 8 posts, your Google listing posted to every week, and where you rank on the map every month. Growth at $1,599 adds Google or Meta ads and 4 short videos a month. Business at $3,499 runs all of it, both ad platforms and email included.
Not sure? The free marketing audit ends with the plan we would pick for you, or none.
Book a free 30-minute call
Thirty minutes. No slide deck, no pressure. Tell us what is not working and we will tell you what we would do about it, whether you hire us or not. Ready to skip it? Name the plan in the message and we will send the first questions and a start date.
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