77 Media · Portfolio · Contractor

Same traffic, twice the leads

Where they started

Their old site took eight seconds to load and hid the phone number. Every ad click and referral was landing on a page that quietly turned people away.

What we did

• A fast, phone-first rebuild

  Designed for the phone screen where their customers actually were, loading in a fraction of the old time.

• The phone number where thumbs are

  One tap to call from anywhere on the site. For a contractor, that is the whole game.

• SEO and tracking done properly

  Titles, structure and analytics built in from day one, so the site both ranks and reports.

• Double the enquiries

  Same visitor numbers as before, more than twice the leads out the other end.

The client's name is held back by agreement; we will walk you through the full detail on a call. The result figure is our own measurement for this engagement.

How much does a website cost for a small business?

In the Boston area, a genuine small-business site sits somewhere between $2,000 and $8,000 built once, or it comes bundled into a monthly plan. The spread is not about design taste. It is about four things, and knowing them tells you whether a quote is fair.

• How many pages actually need writing

  A five-page site is not half the work of a ten-page one, because the writing is most of the cost. Template pages are cheap; pages that argue for your business are not.

• Whether photography is included

  Stock imagery is free and looks it. Real photos of your work, your team and your premises are the single biggest difference between a site that converts and one that does not.

• Whether anything is being tracked

  A site with analytics, call tracking and form attribution built in costs more up front and pays for itself the first time you decide where to spend an ad budget.

• Who maintains it afterwards

  A one-off build is cheaper on day one and gets stale. A monthly arrangement costs more over a year and the site stays current. Neither is wrong; just be clear which one you are buying.

This build was a straight rebuild of an eight-second, phone-hostile site. Same visitor numbers afterwards, more than twice the leads.

Work like this runs on the Business plan — website builds sit in the Business plan, or run as a fixed-price project. See the plans and prices.