How much do social media marketing packages cost?

Small-business packages in the Boston area typically run $500 to $2,000 a month depending on the number of platforms, whether content is created or just scheduled, and whether video is included. Ours start at $699 a month.

How many times a month should a small business post?

Consistency beats volume. Twelve well-made posts a month, every month, outperforms thirty in a burst followed by silence.

77 Media · Portfolio · The Boston Artistry

The Boston Artistry

Art studio & creative workshopsHingham, MASocial Media Management

Where they started

A creative studio whose own marketing ran on spare evenings. Posting happened when the owner had a minute, which meant bursts of activity and then silence while the studio was busy doing the actual work.

What we did

Social media, taken over completely
Planned, designed and posted every week, in the studio's own playful voice, without waiting on anyone's spare evening.
A booking-first website
Parties, workshops, camps and classes each with a clear path to book. The site's one job is turning a curious parent into a booked spot.
One look across everything
The feed, the site and the studio speak the same visual language, so every touch feels like the same brand.
Local audience, local voice
Content aimed at South Shore families, the studio's actual customers, not a generic art-page audience.

What changed

Posting happens without the owner thinking about it, and bookings come from Instagram.

“We used to post whenever somebody remembered. Now it goes out every week without me thinking about it, and bookings come in from Instagram instead of word of mouth alone.”The Boston Artistry

What should a social media marketing package actually include?

Most packages are sold as a number of posts a month, which tells you almost nothing. What matters is who does the thinking, who does the making, and what happens when you are too busy to be involved. Here is what a package worth paying for covers.

A plan you did not have to write
The month is decided in advance, against what is actually happening in your business, so nobody is inventing a post on a Tuesday night.
The making, not just the scheduling
Plenty of packages will post what you send them. The value is in designing and writing it, in your voice, so the feed looks like the work.
A consistent look across everything
The feed, the website and anything printed should read as the same business. This is where most cheap packages give themselves away.
Reporting you can read in two minutes
What went out, what it reached, what is next. Not a dashboard link you never open.
Written by a person
If you can tell it was generated, so can your customers.

For this studio it meant posting went out every week without the owner thinking about it, and bookings started arriving from Instagram instead of word of mouth alone.

Work like this runs on the Foundation plan — weekly social starts on the Foundation plan. See the plans and prices.

The service behind this: Social Media Management Visit the live site

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